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August 15, 2018

Conceptualizing

When it's time to start coming up with designs for a new collection  or season, I like to call the creative process conceptualizing. For the past month or so, I have been knee-deep in "conceptual mode" brainstorming and sketching new ideas and products. When planning for the future, it's always fun  to look back to older designs that were widely popular, this one being one that fits into the best seller category. I've been analyzing it for a few days trying
to figure out what makes this particular illustration so special. Is it the monochromatic color scheme, the recognizable storefront, or something you can't quite put your finger on? I'd love to hear your feedback about this design and what you would love to see more of in the future! 

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